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RESUME MASAMI HIRATA
Resident of S.F./Bay area, California, U.S.A. E-mail: masami@tmail.com Portfolio:http://www.masamihirata.com/ [OBJECTIVE] Sr. management position in marketing, marketing communication, business management. Offers 18 years of extensive qualifications and accomplishments in marketing/brand communication, public relations, product and business development through various positions in the U.S. as well as Japan. [EXPERIENCE] YAHOO! 2005 - current Sunnyvale, CA SONY 1988-2004 L.A., San Diego, N.Y. & Tokyo YAHOO! INC. Sr. Manager, International Marketing & Sales Dev. 2005-Current Sunnyvale, CA - Lead, develop, and implement new product and partnership strategies for global marketing, PR, brand, and industry programs, partnering with Yahoo!'s global properties. - Responsible for driving understanding and implementation of all sales and ad related product development between Yahoo! Inc. and Yahoo! Japan and other international properties (including cross-border sales, behavioral targeting products, and strategic data solutions.) - Manage business contract creations and financial payment process between Yahoo! Inc. and Yahoo! Japan for existing and new projects. - Managed business/product development and launched Yahoo! hosted FIFA Worldcup Germany 2006 Japanese language site. - Developed and launched the Yahoo! Time Capsule Japanese language site. SONY ELECTRONICS INC. - Entertainment Robot America Manager, Product Management and Marketing Communications 1999-2004 Los Angeles & San Diego, CA Key startup member for Sony's AIBO robot dog and the QRIO humanoid robot U.S. market estabilshment. Held hands-on responsibility of strategic planning, development, implementation, and budget control for marketing/brand communication and product management. Noted for outstanding accomplishments for increasing product sales and brand recognition through responsibilities ranging from public relations, marketing/brand communication, cross-marketing projects, trade show production, product development, supply chain management, and customer service. Marketing Communication/PR Management * Developed, implemented, and managed marketing communication strategies through effective PR and multi-million dollar marketing campaigns. * Managed press tours and served as spokesperson for the media. * Supervised agencies and staff for production of all marketing/PR collaterals such as press releases, media alert, product brochures, online/print ads, press photo, exhibit kiosk design, etc. Product Development & Project Management * Served as international liaison and led all content and design localization for AIBO and QRIO hardware, software (including customized demo content). * Managed simultaneous projects accompanying product launches. Responsibilities included coordinating launch schedules, marketing campaigns, web content, PR, and retail exposure. * Produced annual trade show exhibits: TOY FAIR, COMDEX, CES, SIGGRAPH, and Game Developers Conference, etc. Cross-marketing Management * Increased product recognition through prominent product placements. - N.Y. Museum of Modern Art's Permanent Design Collection - Daily interactive product demos and shows in Disneyland and Disney World. - Janet Jackson's music video: It doesn't really matter - Movies: Terminator 3 and I, ROBOT - Guinness World Book of Records (AIBO and QRIO both set a world record.) SONY CORPORATION OF AMERICA - Manager, Board Secretariat 1997-1999 New York * Supervised coordination of bimonthly Board of Directors meetings for Sony's four major U.S. companies: Sony Corp. of America, Sony Electronics Inc., Sony Music Entertainment Inc., and Sony Pictures Inc. SONY CORPORATION OF AMERICA - Assistant Manager, Business Strategy Division 1996-1997 New York * Prepared strategic & financial analysis for Sony's M&A and entertainment business projects. * Designed programming strategy for a Sony Music Entertainment radio project, and achieved 200% listener increase after restructuring program content and on-air promotions. SONY CORPORATION - Assistant Manager, Design Center, Global Design 1993-1996 Tokyo, Japan * Created and implemented international marketing communication messages for Sony's design and brand marketing activities. Managed external agencies to create marketing collateral, design publications, and produce trade shows. SONY CORPORATION - Executive Assistant, Office of the Chairman of the Board 1990-1993 Tokyo, Japan * Directly reported to Akio Morita (the late Chairman & founder of Sony) for all of his daily internal and external English correspondence. Developed and identified key messages for his overseas English keynote speeches. * Coordinated international PR with the Corporate Communication division, for Mr. Morita's interview on Larry King Live, and feature articles for Fortune, and Newsweek magazine. SONY CORPORATION - International Human Resources Staff, Americas Division 1988-1990 Tokyo, Japan * Responsible for administrative duties for all non-Japanese recruiting procedures, and Sony's international expatriate overseas transfer process. EDUCATION Doshisha University, Kyoto, Japan Bachelor of Arts, English Communication WORK STATUS Permanent U.S. Resident (Green Card Holder) LANGUAGE CAPABILITY Native speaker: Japanese and English (speaking, reading, and writing.) AFFILIATIONS Jr. League of Palo Alto and mid-Penninsula, Taproot Foundation. ONLINE PROFESSIONAL PORTFOLIO http://www.masamihirata.com/ |